On-page: title, meta description, H1, content depth, image alt text
AI-readiness: AI search crawler access, llms.txt, content readable without JavaScript, entity links
How the dollar estimate works
Each fix is valued as extra traffic × conversion × order value. Google fixes move clicks along a click-through curve (from your Search Console numbers if you enter them, otherwise stated assumptions). Catalog fixes move AI-referred visitors. Anything that can't be tied to traffic is listed without a dollar figure. Effect sizes are priors, so ranges are shown.